As a trusted partner you are responsible for how the community experiences the CityBridge brand. Simple, clear communications are an essential part of the promise of the organization. The CityBridge logo, colors, and typeface are three important tools we have for identifying the brand. The consistent use of these elements is crucial to building clear communications and brand awareness. The purpose of this Brand Asset Management System is to provide assets that will help guide communications and marketing staff to use the logo, colors, and typeface in a consistent and effective manner.